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  • 'Upcycled' Spring 2024 Ad Campaign 2024 - image 656050
BrandMiu Miu
Project'Upcycled' Spring 2024 Ad Campaign
Close-up of a fair-skinned young woman in a denim jacket and cap, both decorated with black floral appliques, against a red background.

Miu Miu 'Upcycled' Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Jet Swan
Jet SwanPhotographer
Studio Mare
Studio MareMaking Of Film Direction
Ever Anderson
Ever AndersonModels
Huijia Chen
Huijia ChenModels
Lotta Volkova
Lotta VolkovaStylist

Tags

womandenim jacketdenim capfloral appliquesportrait

Description

A young, fair-skinned woman is the primary subject in this studio shot. She wears a light blue denim jacket and a matching cap, both adorned with black floral appliques. The jacket features a dark collar and subtle silver embellishments, while the cap is fully covered with the denim material and has the same black floral pattern. The model's expression is neutral, and she is centrally framed. The background is a solid, saturated red, creating a stark contrast with the denim. The lighting is diffused, minimizing harsh shadows and giving the image a soft, editorial feel. The brand logo, "MIU MIU UPCYCLED," is visible in white, emphasizing the fashion aspect of the image. The composition is a medium shot, focusing on the model's upper body and head.