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  • 'Upcycled' Spring 2024 Ad Campaign 2024 - image 656049
BrandMiu Miu
Project'Upcycled' Spring 2024 Ad Campaign
Fashion shot of an Asian woman wearing a denim jacket and shorts, holding a red quilted Miu Miu purse against a red backdrop.

Miu Miu 'Upcycled' Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Edward Quarmby
Edward QuarmbyCreative Director
Jet Swan
Jet SwanPhotographer
Studio Mare
Studio MareMaking Of Film Direction
Ever Anderson
Ever AndersonModels
Huijia Chen
Huijia ChenModels
Lotta Volkova
Lotta VolkovaStylist

Tags

adult femaledenim jacketdenim shortspursered backdrop

Description

A studio shot presents a young Asian woman in a contemporary fashion ensemble. She is attired in a light blue denim jacket paired with matching shorts, complemented by a white top and black tights. The woman holds a quilted red Miu Miu purse. Her short black hair and glasses contribute to her modern appearance. The backdrop is solid red. The studio lighting accentuates the texture of the denim and the gloss of the purse. In the lower right and upper center of the frame, the words 'Miu Miu UP-CYCLED' are printed in white, indicating the brand and collection.