Lilac Perez, Casting, Los Angeles

Description

This vertical campaign image captures three women inside a moving subway car, surrounded by the classic wooden paneling and metal handrails of public transit. In the foreground, a Black woman with a high updo and a smiling expression holds onto a vertical pole while wearing a white bandeau top and dark jeans. Below her, a seated red-haired woman laughs warmly, wearing a white tank top and a simple black choker. Standing further back in the aisle, a blond woman with braided hair wears a matching white bandeau and jeans, looking toward the camera. Bright, natural interior lighting highlights the candid, joyful mood of the scene. Across the center, white brand typography reads Universal Standard alongside the tagline All of us. As we are. Anywhere.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Transport Hub

Context

Advertising Campaign