ProjectWe are Tribe
Marta Hernandez,
Associated creatives
Tags
Description
This promotional image for the United Colors of Benetton We are Tribe campaign features four models with diverse appearances positioned against a tan background. The composition is framed by a giant zipper graphic that pulls apart to reveal the group. In the foreground, a black perfume bottle shaped like a hoodie with a gold cap acts as a central product focus. One shirtless male model faces away from the camera, while other models surround him in relaxed poses. The lighting is soft and even, highlighting the skin textures and the matte finish of the fragrance bottle. The overall aesthetic is clean, modern, and youthful.
Style
Editorial, Commercial
Techniques
Studio strobe
Industries
Fragrance