United Assembly, Production,

Description

This video advertisement for CIBC Adapta Mastercard presents a series of split-screen vignettes to visually represent adaptability in bonus points. One scene shows a hand squeezing a lime, contrasted with a baby taking a bath. Another shows a hand tapping a CIBC Adapta Mastercard on a payment terminal, alternating between scenes of a man at a bar, a woman in a robe holding a baby, and a singer performing on stage. Next, is a person diving into a pool. A hand is shown making a payment at a store, followed by a person scrolling through the CIBC app on a smartphone while in a pool. The video ends with a montage of an outdoor workout, a person receiving a massage, and a close-up of a person looking at the CIBC app.