Chantal Anderson, Los Angeles

Description

This advertising campaign image for Uniqlo HEATTECH features a split-screen composition highlighting thermal apparel. The left panel shows a close-up of a person's neck wearing a black crew neck t-shirt with overlay text reading first layer. The right panel features a man seated on a wooden park bench outdoors amidst fallen leaves, wearing a dark jacket with a yellow sweater draped over his shoulders and text reading then life. Additional branding text at the bottom includes the tagline heattech starts your daily ritual alongside the Uniqlo logo. Photography is by Chantal Anderson with fashion editing and styling by Karen Kaiser.

Style

Horizontal, Commercial, Clean

Industries

High Street Fashion

Color

Background

Park

Context

Advertising Campaign