BrandMaybelline
ProjectCandy Drop
UnderWonder Content, Production,
Associated creatives
Associated creatives
Tags
Description
The advertisement for Maybelline's Lifter Gloss Candy Drop showcases a vibrant and playful beauty theme. The scene opens with a pink-framed view of a building painted in purple and pink, with robotic arms holding lip gloss products in front of a blue sky with clouds. Close-ups feature models with pink lip gloss, as well as gummy bears, highlighting the 'candy' aspect of the product line. Various shades of lip gloss are displayed, emphasizing the range available, and the formula's hyaluronic acid content for hydration is also featured. The ad highlights the product's ability to create hydrated, fuller-looking lips with an emphasis on sheer color. The overall aesthetic emphasizes a fun, youthful, and trendy image.