Black Kite Studios,

Description

This commercial video for Under Armour titled Welcome to Hotel Armoure was directed by Mackenzie Sheppard with cinematography by Benjamin Loeb and agency creative by MOX London. The film is set at a sunlit luxury hotel featuring a large outdoor swimming pool, terrace areas, and Mediterranean-style architecture. A group of hotel staff, guests, and athletes including Ferran Torres, Ollie Watkins, and Fermín López interact around the grounds, discussing ice shortages and recovery training. The sequence employs cinematic framing, warm colour grading, and natural daylight, showcasing dynamic ensemble interactions and comedic dialogue.

Style

Horizontal, Cinematic, Warm, Golden Hour

Industries

Sportswear

Color

Background

Hotel

Context

TVC / TV Commercial