BrandUnder Armour
ProjectWelcome to Hotel Armoure
Fred Paginton, Creative Director,
Associated creatives
Tags
Description
This comedic video advertisement for Under Armour, titled Welcome to Hotel Armoure, depicts a chaotic scene at a luxury hotel. A hotel manager and staff express frustration as they discover that all of the hotel's ice has been confiscated for an athlete's recovery session. The scene shows the athlete relaxing in a pool filled with ice, wearing sunglasses and a white shirt. The hotel staff, dressed in beige and green uniforms, bustle about the resort grounds. The video is shot in a bright, cinematic style with a warm, sunny color palette.
Style
Humorous, Lifestyle, Cinematic
Techniques
Live-action Technique, Slow motion
Industries
Sportswear