Uncommon, Agency / Creative,

Description

This cinematic commercial video for Under Armour titled Be the Problem features gritty, dark-toned footage of athletes training across various settings including corridors and sports fields. Directed by Uncommon, the video employs an intense narrative style with low-key lighting and retro film aesthetics. Close-up shots capture focused expressions, sweat, and athletic exertion during training sessions. The dynamic editing moves between tense interior corridors and open-air athletic venues, highlighting determination and performance.