BrandQuaker
ProjectDeliciously Ugly
Uncommon, Agency / Creative,
Associated creatives
Tags
Description
A series of close-up, eye-level shots show bowls and spoons filled with oatmeal and various toppings, on tables. The bowls are white, and some have the Quaker Oats logo on them. Toppings include blueberries, raspberries, and sliced bananas. Oatmeal textures are visible. The mood created by the images is unappetizing, a reaction reinforced by the overlaid texts, such as "Walloped by the ugly stick," "Face for radio," "Beige AF," and "Aesthetically challenged."