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  • ·Ugg Fall 2024 Ad Campaign Winter Editorial
A group of five friends wearing colourful winter clothing and Ugg boots posing on a snowy mountain road under a clear blue sky.

Javier Castán, Photographer, Madrid

Associated creatives

Tags

Description

A group of five diverse individuals are captured in a joyful, energetic pose on an asphalt road surrounded by deep snowbanks in a mountainous region. The subjects are dressed in vibrant winter attire, including quilted jackets, vests, knit hats, and brightly coloured platform boots. Each person wears sunglasses, adding a stylish and unified element to the group portrait. The scene is illuminated by bright, clear natural daylight, casting soft shadows against the snow. The individuals display candid, laughing expressions while clustered together in a dynamic, slightly angled composition. The contrast between the saturated clothing and the white, pristine snow highlights the fashion-forward winter aesthetic of the imagery.

Style

Lifestyle, Commercial

Techniques

Natural light

Industries

Footwear