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Brand
Uber Eats
ProjectBuild Your Own Super Bowl Commercial (Case Study)

Endless Noise,

Associated creatives

Special Group USA
Special Group USAAgency / Creative
O Positive
O PositiveProduction
Special Australia
Special AustraliaAgency / Creative
PHD
PHDMedia
Mayflower Entertainment
Mayflower EntertainmentAgency / Creative
EXILE
EXILE
Pariah
PariahPost Production / VFX
TRAFIK
TRAFIKPost Production / VFX
Eleven Sound
Eleven SoundMusic / Sound
Endless Noise
Endless NoiseMusic / Sound
2nd Wind Productions
2nd Wind ProductionsProduction

Tags

uber eats commercialsuper bowl commercialamerican football playersfootball fanscomedic case study

Description

This dynamic case study video for Uber Eats explores the humorous conspiracy theory that American football was invented solely to sell food. The production features rapid cuts between football players, fans wearing team merchandise, interview segments, and playful news graphics. Highlighting moments from the big game, the video showcases characters such as a man wearing a cheese hat, sports commentators, and athletes interacting with food items in comedic contexts. The edit is fast-paced, blending documentary-style interview footage with cinematic sports sequences and motion graphics.

Style

Humorous, Horizontal, Commercial, Retro

Industries

Football (American)

Event

Super Bowl

Color

Navy (40%)
Pure White (30%)
Mustard (30%)

Background

Sports Venue

Context

Brand Film / Corporate Video