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  • ·U/1ST The New Lip Balm Era beauty campaign macro shot
Close-up of a model applying rose-tinted lipstick from a white and black tube onto lips

Various Campaigns U/1ST - The New Lip Balm Era : MULTI ... 2026

Associated creatives

Tags

Description

This macro beauty image is part of the U/1ST project titled The New Lip Balm Era. The composition features a tight close-up on a person's lower face, focusing intently on their lips as a tube of tinted lip balm is applied. The product features a contrasting white base with a black cap, holding a rose-colored balm that matches the precise shade on the lips. Photography is credited to Miguel Angel Benajes, with makeup artistry by Marta Arce. The clean lighting and sharp focus emphasize the fine texture of the lips and the smooth finish of the cosmetic product.

Style

Vertical, Commercial, Clean

Techniques

Macro, Natural light

Industries

Cosmetics

Color

Rose (60%)
Pure White (20%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign