TWBA Helsinki, Agency / Creative,

Description

A medium shot captures a silver laptop displaying a website with a portrait of a young girl. The website promotes child safety on social media. The girl has light skin, blond hair, and blue eyes. She is wearing a blue shirt. Overlaying the image are texts such as '#KNOW THE DANGERS BEFORE YOUR KID DOES' and '#LETHALTRENDS'. The laptop is centered on a dark surface that fades into a deep blue background. The laptop's screen is bright. Later frames from the video show the web site's functionality. The site displays hashtags such as #Skullbreakerchallenge, #saltandicechallengeburn, and #firechallenge, with labels indicating whether they are harmful or life-threatening. The laptop and website are intended to convey a message about the dangers of social media to children.