True New Zealand, Agency / Creative,

Description

The video showcases NZ Hops Ltd through a series of animated sequences. Initially, a stylized hops flower made of overlapping petal shapes is shown, followed by an explosion of the petals that then coalesce to form a shield shape. This shield serves as a logo element, accompanied by the company name. The video includes imagery of hop plants in fields set against a mountain backdrop. A color palette featuring various greens and blues, along with associated names, is presented to highlight the brand's visual identity. The video uses animation and typography to convey its message.