TRAFIK, Post Production / VFX,

Description

The advertisement shows scenes of an Asian American family throughout the years. The father opens the door for his son, and they hold hands before going to a red SUV. The father buckles his son in the car and smiles down at him. Then, a new scene shows an adult version of the son, taking his own elderly father, the child's grandfather, for a drive in a new black Toyota SUV. The final scene is of the adult son and his father sitting together in the car, smiling at each other. The transitions from the old red SUV to the new black SUV represent the passage of time and the continuity of family bonds.