BrandIntuit Credit Karma
ProjectBTS
TRAFIK, Post Production / VFX,
Associated creatives
Tags
Description
This behind-the-scenes video shows the making of a Credit Karma commercial in Mexico City. The video features Bob Partington, the director, and Jeff Cronenweth, the director of photography, along with a crew working on set. The set is in a dark indoor studio with bright studio lights and features a large, house-like structure made of scaffolding, neon lights, and mirrored panels with numbers and percentages. The crew is seen assembling the set and discussing the lighting and composition. The overall mood is one of creative energy and collaboration as the team works to bring the commercial to life.
