Conill, Agency / Creative,
Associated creatives
Tags
Description
This commercial for Toyota, titled They're Here, features a humorous animated blue character representing electricity as it navigates a neural-like space. The character excitedly introduces various all-electric Toyota models, including the bZ4X in an urban setting, the sporty C-HR on a city street, and the bZ4X Woodland edition on an off-road path. The video seamlessly blends high-energy animation with real-world footage of vehicles in motion. The narrative emphasizes the versatility of the electric fleet for different lifestyles, from social gatherings to adventurous escapes. The edit maintains a vibrant, fast-paced rhythm, utilizing bright colors and dynamic camera movements.
Style
Commercial, Cinematic
Techniques
Animation, Live-action Technique, VFX / visual effects
Industries
Electric / EV