Saatchi & Saatchi Australia, Creative Agency, Sydney

Description

This commercial video for Toyota features the rugged HiLux pickup truck operating in a dry, grassy landscape strewn with large boulders and muddy terrain. Throughout the sequence, men in work shirts and an elderly bearded man interact as various vehicles get stuck in the mud and require towing. The prominent red Toyota HiLux demonstrates its towing capability by hauling a stuck older utility vehicle out of a muddy bog. The warm color grading and dusty atmosphere enhance the rural, outdoor setting. The campaign was created by Saatchi & Saatchi Australia with production by Scoundrel Australia.

Style

Horizontal, Cinematic, Warm

Industries

Luxury Automotive

Color

Background

Meadow

Context

TVC / TV Commercial