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Brand
ProjectCarista

Peligro Music & Sound, Music / Sound,

Associated creatives

Tags

Description

This commercial video for the Toyota Carista campaign follows a barista named Daniel as he transports his coffee setup in a white electric vehicle to serve the community at dusk. Directed with an atmospheric twilight grading, the video showcases scenes of driving through suburban streets and cityscapes before opening the vehicle trunk to reveal an espresso machine powered by the car's built-in outlet. Throughout the sequence, Daniel sets up an outdoor coffee stand in a parking lot, interacts with customers, and prepares espresso drinks. The spot features post-production by The Harbor Picture Company and sound design by Lime Studios, Peligro Music & Sound, and BUTTER Music and Sound.

Style

Horizontal, Commercial, Warm, Nostalgic

Industries

Electric / EV

Color

Pure White (50%)
Jet Black (30%)
Camel (20%)

Background

Residential Building

Context

TVC / TV Commercial