BrandProcter & Gamble
ProjectWiden the Screen
TownHouse, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A view of an urban neighborhood at night shows two young men walking, one wearing a black beanie and a blue and white plaid shirt and the other wearing a blue patterned headband. The scene shifts to surveillance-style security camera images and the two young men are seen inside a convenience store under florescent lighting, browsing the shelves. An older man with a beard works at the counter in the store. Later, A maroon classic car is driving on an overpass during the day. A black male in the car wears gold chains and a black baseball cap. Back at the store, one of the two original young men shops in front of a cooler. Outside the store, a bus stop sign is shown and a woman carries a baby, walking beside a child.
