BrandChildline
ProjectRace to a Milli
Tower Bridge Studios, Production,
Associated creatives
Associated creatives
Tags
Description
This music video showcases two young adult contestants, one African American and one Caucasian, competing to win the 'Race to a Milli' competition. The video also stars a red-haired presenter who's dressed in a colorful outfit. The contestants perform in vibrant studio settings using colorful backgrounds and lighting. The presenter appears in a dark studio with monitors in the background. This video showcases fast cuts and a hyper-real color grading. The video presents as contemporary and fun with each presenter bringing individual personalities to the video.