'Thorns by Guido Mocafico' Jewelery 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This striking monochrome advertisement photograph for the Toteme 2024 jewelry campaign, titled Thorns by Guido Mocafico, features a delicate diamond band ring resting gracefully among the sharp, spiky petals of a thistle flower. Captured by photographer Guido Mocafico with creative direction by Ellen Kling and Karl Lindman, the image employs high-contrast black-and-white tones to emphasize the intricate textures of both the botanical subject and the pavé-set gemstones. The composition centers tightly on the thistle against a clean, minimal white background, creating a sharp interplay between organic danger and refined luxury.
Style
Editorial, Vertical, Monochrome, Clean
Industries
Jewellery
Color
Jet Black (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign