'Thorns by Guido Mocafico' Jewelery 2024 Ad Campaign 2024

Description

This black-and-white commercial photograph features a silver diamond-encrusted cuff bracelet resting on top of a tightly spiraling cactus stem covered in sharp thorns. The product sits as the hero object atop the organic, textured plant form against a clean, minimal backdrop. Directional lighting highlights the metallic sheen of the bracelet and the sharp details of the cactus spines. The image is part of the Thorns ad campaign for Totême, photographed by Guido Mocafico with creative direction by Ellen Kling and Karl Lindman.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Jewellery

Color

Background

White Seamless

Context

Advertising Campaign