'Thorns by Guido Mocafico' Jewelery 2024 Ad Campaign 2024

Description

This monochrome image from the Toteme Thorns 2024 jewellery ad campaign, photographed by Guido Mocafico, features a delicate silver chain necklace draped over the sharp, sculptural stems of a dark succulent plant. The composition is set against a clean, plain white background with high-contrast studio lighting that accentuates the metallic texture of the chain and the sharp thorns. Creative direction was led by Ellen Kling and Karl Lindman.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

Jewellery

Color

Background

White Seamless

Context

Advertising Campaign