'Thorns by Guido Mocafico' Jewelery 2024 Ad Campaign 2024

Description

This black and white advertising campaign image for Toteme features a delicate chain necklace draped across the sharp, thorn-studded leaves of an aloe plant. Photographed by Guido Mocafico as part of the Thorns 2024 project, the composition highlights the contrast between refined jewelry and natural textures. The high-contrast monochromatic lighting accentuates the organic spines and sleek metallic links against a clean white backdrop. Creative direction by Ellen Kling and Karl Lindman guides the minimalist aesthetic of the jewelry showcase.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Macro, Low-key / chiaroscuro

Industries

Jewellery

Color

Background

White Seamless

Context

Advertising Campaign