Lunar New Year 2025 Ad Campaign 2025

Description

Close-up portrait of model Xiao Wen Ju featured in the Tory Burch Lunar New Year 2025 ad campaign. She has slicked-back dark hair, minimal makeup with bold red lipstick, and poses with her hand near her chin showcasing an ornate embellished ring. She wears a textured beige knit sweater with colorful beaded embellishments on the shoulder. The subject is captured against a vibrant, clear blue sky in bright daylight.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Clear Sky

Context

Advertising Campaign