Lunar New Year 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Model Xiao Wen Ju is captured outdoors on a sunlit rooftop for the Tory Burch Lunar New Year 2025 ad campaign. She is seated on a ledge wearing a vibrant red sleeveless top, relaxed white trousers, and patterned sneakers, with a cluster of oversized bright red balloons framing her. The background features rolling hills under a clear sky. Natural daylight illuminates the scene, highlighting the textured fabrics and crisp color contrast between the red elements and white apparel.
Style
Vertical, Commercial, Warm
Techniques
Natural light
Industries
Designer Fashion
Color
Crimson (50%)
Pure White (50%)
Background
Rooftop
Context
Advertising Campaign