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Model Xiao Wen Ju in a red patterned dress holding a patterned handbag against a clear blue sky and hilly landscape

Tory Burch Lunar New Year 2025 Ad Campaign 2025

Associated creatives

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Description

Model Xiao Wen Ju is featured in the Tory Burch Lunar New Year 2025 ad campaign, shot outdoors under a bright blue sky with a distant hilly landscape visible in the lower background. She wears a vibrant red patterned dress with long billowing sleeves and an orange contrasting collar, holding a structured patterned handbag with a top handle and strap. The lighting is natural and direct, casting crisp daylight across the scene. The composition is a vertical portrait framing the model from the waist up against a clear horizon.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (70%)
Amber (30%)

Background

Clear Sky

Context

Advertising Campaign