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  • ·Tory Burch Lunar New Year 2025 campaign with Xiao Wen Ju
Asian female model wearing a beige embellished cardigan holding a light pink shoulder bag against a bright red fabric backdrop.

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Tags

Description

Model Xiao Wen Ju is featured in the Tory Burch Lunar New Year 2025 ad campaign, captured outdoors under natural light. She wears a beige v-neck cardigan adorned with multicolored bead and sequin embellishments along the right sleeve and shoulder, paired with light beige trousers. She holds a structured light pink leather shoulder bag with a metallic clasp in front of her. Her dark hair is styled sleekly away from her face, complemented by bold red lipstick. In the background, a vibrant red fabric drapery billows against a clear blue sky.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Nude / Sand (40%)

Background

Clear Sky

Context

Advertising Campaign