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ProjectLunar New Year 2025 Ad Campaign
Xiao Wen Ju holding oranges in front of her eye wearing a red dress and patterned handbag under a clear sky

Lunar New Year 2025 Ad Campaign 2025

Associated creatives

Tory Burch
Tory BurchTory Burch Creative Director
Xiao Wen Ju
Xiao Wen JuModel

Tags

xiao wen juxiao wen ju holding orangewoman holding orangewoman in red dressred patterned dresspatterned handbagorange fruittory Burch handbag

Description

Model Xiao Wen Ju poses outdoors against a bright blue sky for the Tory Burch Lunar New Year 2025 ad campaign. She is smiling and holding fresh oranges, covering one eye with an orange while holding others alongside a patterned handbag. She wears a vibrant red patterned dress with a contrasting orange v-neck insert. The shot is captured in bright natural daylight with clear weather conditions.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Event

New Year's Eve, Chinese New Year

Color

Crimson (70%)
Burnt Orange (30%)

Background

Clear Sky

Context

Advertising Campaign