Makers, Agency / Creative,

Description

This dynamic close-up video project by Sephora for Toronto Tempo Jersey features a glossy, shimmering purple glitter liquid texture poured across dark surfaces. Macro shots capture fine thread-like strands and sparkling particle clusters flowing in moody lighting. Embedded silver typography reveals brand names and lettering amidst the reflective fluid motion. The commercial animation employs dramatic low-key lighting and tactile visual effects.

Style

Horizontal, Cinematic, Grainy, Tactile

Techniques

Animation, Macro, Low-key / chiaroscuro

Industries

Cosmetics

Color

Background

Metal Texture

Context

Advertising Campaign, Social Media / Short Form Video