Brand
ProjectTokyo Noir
Purple Magazine Tokyo Noir 2026
Associated creatives
Tags
Description
This black and white editorial photograph for Purple Magazine's Tokyo Noir project was captured by photographer Joe Lai with art direction by Aleph Molinari. The image features a woman posing within a rustic, textured wooden interior. She wears a draped halter dress paired with lace-trimmed stockings, gloves, and heels. Her hair is styled in a dramatic, spiky updo with light streaks framing her face. The lighting creates high-contrast shadows across the rustic setting, highlighting the dramatic styling by Shotaro Yamaguchi.
Style
Editorial, Vertical, Monochrome, Gritty
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Context
Advertising Campaign, Editorial