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  • ·Tokyo Noir editorial for Purple Magazine by Joe Lai
Brand
Purple Magazine
ProjectTokyo Noir
Model with long blonde hair lying on a white surface scattered with flowers, wearing patterned tights.

Purple Magazine Tokyo Noir 2026

Associated creatives

Joe Lai
Joe LaiPhotographer
Shotaro Yamaguchi
Shotaro YamaguchiFashion Editor/Stylist
Aleph Molinari
Aleph MolinariArt Director
Tomi Kono
Tomi KonoHair Stylist
Hanaka Hori
Hanaka HoriModel
Mica Kendall
Mica KendallModel

Tags

woman lying on white surfacewoman lyingmodel lyinglong blonde hairpatterned tightswoman with blonde hair

Description

This black and white editorial image from the Tokyo Noir project for Purple Magazine features a model lying gracefully on a stark white surface adorned with scattered small flowers. The composition highlights high-contrast lighting that casts dramatic shadows against the plain background. The model wears intricately patterned tights and sports long, flowing blonde hair styled by Tomi Kono. Photography is credited to Joe Lai, with fashion styling by Shotaro Yamaguchi and art direction by Aleph Molinari.

Style

Editorial, Horizontal, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign, Editorial