Todd Davis, Set Designer, Los Angeles

Description

Set designer and prop stylist Todd Davis created this imaginative Los Angeles studio installation featuring a chaotic pile of brown shipping boxes interspersed with multiple reflective disco balls. A mechanical crane lowers another branded cardboard box from above onto the central stack. A vibrant blue glowing neon lightning bolt stands upright among the packages, casting a cool hue across the foreground. The entire arrangement is set against a deep blue background with dramatic, hard lighting that creates sharp shadows. The composition blends commercial e-commerce packaging aesthetics with glittering party elements.

Style

Horizontal, Commercial, Neon, Retro

Techniques

3D render / CGI, Hard Light

Industries

E-commerce Platforms

Color

Background

Solid Colour

Context

Advertising Campaign