Todd Antony, Photographer, Sydney

Description

This image showcases an innovative automotive advertising concept captured by photographer Todd Antony, utilizing virtual production LED volumes. In the center, a modern sedan features a split finish, with the front half exhibiting a black and white dalmatian pattern and the rear half in a sleek metallic blue. The car sits on a physical asphalt road surface that extends into massive, wrap-around digital screens displaying contrasting environments. To the left, the screen projects an active industrial car factory with robotic assembly lines and figures in lab coats. To the right, it projects a bright, futuristic minimalist showroom featuring a family with a dalmatian dog. Overhead rigging and studio lighting trusses frame the top of the composition, revealing the high-tech nature of the virtual stage set.

Style

Horizontal, Commercial, Clean, Futuristic

Techniques

3D render / CGI, VFX / visual effects

Industries

Luxury Automotive

Color

Background

Virtual Production Background

Context

Advertising Campaign