BrandKia Canada
ProjectRescued By Digital Key
Toast+Jam, Music / Sound,
Associated creatives
Tags
Description
This advertisement showcases the Kia Seltos and its digital key feature. The scene opens with a woman at a bus stop next to a broken bicycle. She calls someone to pick her up but instead decides to text them a digital key to her Kia Seltos. A man approaches a teal-colored Kia Seltos, unlocks it with his smartphone using the Digital Key 2 Touch feature, and drives away. He drives through the city, then picks up the woman at the bus stop. The Seltos is shown on city streets in daytime conditions. The interior dash display is visible, including navigation. The exterior shows the headlights, tail lights, and the Seltos branding.
