BrandAdvance Auto Parts
ProjectMeet Ed Vance
TMA, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A commercial takes place inside an auto parts store. A man uses his smartphone to film a video of himself, then interacts with two store employees, an adult male and female. The scene is brightly lit with overhead fluorescent lights. The store has high shelves stocked with various automotive products in colorful packaging. The camera is handheld, capturing the scene with a shallow depth of field, focusing on the subjects while blurring the background. The man filming the video is wearing a dark wash denim jacket and a t-shirt with a white and yellow checkered pattern. The employee wears a black polo shirt with the brand logo.