Sylvain Cabouat, Set Designer, Paris

Description

This monochrome advertising campaign image features basketball player Tony Parker standing on the left side of the frame, wearing a tailored black suit, white dress shirt, and a wristwatch. He has short hair and a serious expression, adjusting his jacket cuff. On the right side, a detailed product shot showcases a Tissot wristwatch with a metallic link bracelet alongside a pair of striped cufflinks resting on a reflective surface. The composition uses a split layout typical of print advertising, incorporating branded text elements in the upper left and lower right corners. The lighting is clean and directional, casting subtle highlights on the metallic surfaces and creating smooth tonal gradations across the background.

Style

Horizontal, Commercial, Monochrome

Industries

Bags & Accessories

Color

Background

Gradient

Context

Advertising Campaign