HOUND, Production,
Associated creatives
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Description
This black and white brand campaign video for Timberland opens with shots of an industrial landscape before transitioning to the tactile process of crafting a boot with a sewing machine. The film features shelves stocked with various boot styles, shots of boots walking on wet pavement, and a man presenting a boot in a workspace. Intercut with these scenes are panoramic views of New York City, including the Brooklyn Bridge and urban skyline, emphasizing the brand's connection to the city. The narrative focuses on the utility and durability of the footwear, positioning the boot as a foundational tool for personal creation. The film uses a gritty, documentary-style aesthetic with high contrast lighting and a sense of classic workwear authenticity.
Style
Documentary, Editorial, Cinematic
Techniques
Live-action Technique
Industries
Footwear