Tim Swallow, Photographer, Sydney

Description

This advertising campaign image captured by photographer Tim Swallow in Sydney features a smiling woman in a green patterned top holding a bright red frozen beverage cup. She is positioned in front of an open vehicle trunk with the ocean and sandy coastline visible in the background. Two other people are seated nearby in the vehicle, with one person leaning forward and another looking towards the right side of the frame. Hand-drawn white graphic illustrations are overlaid onto the woman, including a pair of goggles or glasses drawn above her head and a scarf-like shape extending down toward her cup. In the foreground on the left, three branded frozen drink cups are prominently displayed against a white base with red graphic splashes. Bold handwritten red and white text reading "SUMMER'S BETTER FROZEN" appears across the upper left sky area. The lighting is bright and sunny, conveying a casual outdoor summer setting.

Style

Horizontal, Commercial, Warm

Techniques

Natural light, VFX / visual effects

Industries

Beverages

Color

Background

Sandy Beach

Context

Advertising Campaign