Brand
ProjectAseel: A Moment To Shine

Tiffany & Co. Aseel: A Moment To Shine 2026
Associated creatives
Tags
Description
This close-up portrait features a woman wearing sophisticated gold chain link jewellery, including prominent drop earrings, a matching necklace, and a bracelet. She is dressed in a dark black top and poses gracefully with her hand raised near her chest. The background displays a soft-focus urban skyline, adding depth to the composition. Lighting is warm and directional, accentuating the polished metallic textures of the jewellery and the contours of her profile. Creative direction was led by Edward James Lee for Tiffany & Co. under the project title Aseel: A Moment To Shine.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Jewellery
Color
Gold (50%)
Jet Black (50%)
Background
Residential Building
Context
Advertising Campaign