Tide The Pile 2023

About

A comedic commercial video for Tide titled The Pile features multiple men emerging from a giant, precarious heap of mixed laundry in a home laundry room. A man with red hair wearing a light-blue polo shirt is confronted by friends buried within the clothes, who criticize his laundry habits. Another man holding a bottle of Tide laundry detergent demonstrates how the product can tackle even the largest piles of washing. The scene is set in a domestic interior with washing machines, wooden shelving, and casual homewear apparel.