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Brand
Thinx
ProjectPeriod care gets a comically candid approach

Thinx Period care gets a comically candid approach 2026

Associated creatives

OBERLAND
OBERLANDAgency / Creative

Tags

elderly woman holding period underwearelderly womanperiod underwearwoman holding underwearolder womanwoman reading newspaper

Description

This commercial video for Thinx, created by agency OBERLAND, presents a comically candid approach to period care. Set inside a bright residential kitchen, an older woman with grey hair examines a pair of period underwear while a younger woman stands nearby. The natural lighting and domestic setting create an approachable, everyday atmosphere that highlights the product's innovative nature. The video combines humor and straightforward dialogue to normalize conversations about menstrual wellness.