Thinkerbell Aotearoa, Agency / Creative,

Description

This is an advertisement for Kirin Hyoketsu lemon-flavored vodka soda. The commercial opens with an animated graphic of New Zealand with a yellow outline and illustrations of sheep. The text highlights that there are more sheep than people in New Zealand and more alcoholic drinks than sheep. Next, a shot of a woman holding a Kirin Hyoketsu can is shown. The commercial also states that the alcoholic beverage brand faced a challenge in breaking into a market of 176 competitors. The lemon drink is described as Japan's number one RTD, but another can on the shelf in New Zealand. The text asks how a newcomer can stand out without a unique flavour.