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BrandTheory
ProjectThe Great Escape
A woman in a white sleeveless top and skirt stands beside a man in an olive green jacket and shorts against a white backdrop.

Theory The Great Escape 2026

Associated creatives

Anders Edström
Anders EdströmPhotographer
Ethel Park
Ethel ParkCreative Director
Jason Rider
Jason RiderFashion Editor/Stylist
Jenny Kim
Jenny KimHair Stylist
Yumi Lee
Yumi LeeMakeup Artist
Hannah Motler
Hannah MotlerModel
Lilli Cummings
Lilli CummingsModel
Oumar Diouf
Oumar DioufModel

Tags

woman in white outfitwoman in white skirtwhite sleeveless topwhite midi skirtman in green jacketgreen jacket and shortsolive green jacketgreen shortstwo models posingtwo modelsmodels posing

Description

Shot by photographer Anders Edström for Theory's 'The Great Escape' campaign, this image showcases contemporary tailored styling directed by Ethel Park with fashion editing by Jason Rider. A female model stands in the foreground wearing a buttoned off-white sleeveless top paired with a matching midi skirt, carrying a compact pale handbag. Beside her, a male model leans casually against a stark white wall wearing an olive green zip jacket, matching tailored shorts, a light under-shirt, and strappy black sandals. The composition features a clean, high-key white studio setting with soft, diffused lighting and a restrained minimalist aesthetic.

Style

Horizontal, Clean, Minimalist, Editorial

Techniques

Soft Light

Industries

Designer Fashion

Color

Off-White (50%)
Olive (40%)

Background

White Seamless, Residential Building

Context

Advertising Campaign