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Man carrying groceries while walking across a cobblestone and paved street for Theory Spring 2026 campaign

Theory Theory Spring 2026 - In Motion 2026

Associated creatives

Tags

Description

A man walks across a crosswalk on an urban street, carrying a brown paper bag filled with groceries and greens. He wears a dark blue jacket over light grey trousers and casual shoes, captured in natural daylight from an elevated perspective. The cobblestone and asphalt road surface features utility covers and painted white pedestrian lines, with a large rusted metal planter containing green foliage positioned at the edge. Photographed by Hedi Stanton with styling by Dogi Nesanir for the Theory Spring 2026 In Motion project.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Navy (50%)
Medium Grey (50%)

Background

Street

Context

Advertising Campaign