Brand
ProjectTheory October 2024

Alexandre Cunha, Model,
Associated creatives
Tags
Description
This fashion campaign image for Theory October 2024, photographed by Tess Ayano, features model Helga Hitko seated on a wooden park bench. The model has long curly blonde hair and is wearing a tan trench coat, matching trousers, and white sneakers. The studio set is styled to mimic an outdoor street scene with scattered autumn leaves on the ground, a black lamppost, and a stack of newspapers beside the bench. Styled by Elissa Santisi with hair by Ryan Mitchell and makeup by Janessa Paré, the portrait uses warm, soft lighting and a muted earth-toned color palette.
Style
Horizontal, Commercial, Warm, Earthy
Industries
Designer Fashion
Color
Camel (70%)
Pure White (30%)
Background
Set-dressed
Context
Advertising Campaign


