MAGIC | VILNIUS, Production Service,

Description

This commercial video for The Salvation Army campaign titled One Up features two male neighbors bantering playfully while sorting and donating belongings from the beds of their pickup trucks in a suburban neighborhood. The scenes capture the men interacting across driveways with brick houses in the background, loading bins, boxes, and gear into vehicles. The cinematography utilizes natural daylight and features warm color grading with earth tones. Produced by Spark & Riot with MAGIC Vilnius for BarkleyOKRP, the video highlights community donation through humorous neighborly rivalry.

Style

Humorous, Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Charitable Organisations

Color

Background

Residential Building

Context

TVC / TV Commercial